Fastfood Greenwash

“McDonald’s is going green – swapping its traditional red backdrop for a deep hunter green – to promote a more eco-friendly image in Europe.

About 100 German McDonald’s restaurants will make the change by the end of 2009, the company said in a statement Monday. Some franchises in Great Britain and France have already started using the new colour scheme behind their Golden Arches.”

Making the change is as simple as that…


3 thoughts on “Fastfood Greenwash

  1. I won’t eat in McDonald’s anymore. But I hope that many food chains would go green, and more people would become health conscious in 2010

  2. I am highly skeptical of any fast-food restaurant going “green”.

    “Cattle-rearing generates more global warming greenhouse gases, as measured in CO2 equivalent, than transportation, and smarter production methods, including improved animal diets to reduce enteric fermentation and consequent methane emissions, are urgently needed, according to a new United Nations report.”

    “The livestock business is among the most damaging sectors to the earth’s increasingly scarce water resources, contributing among other things to water pollution from animal wastes, antibiotics and hormones, chemicals from tanneries, fertilizers and the pesticides used to spray feed crops.”
    According to:

    So, the livestock raised for this kind of industry produces more pollution then the semi-trucks used to deliver the frozen meat to McDonald’s restaurants.

    Is it really about being “green”, or is the colour change used as a marketing tool to convince consumers to buy their products? Changing the colour of a company’s logo does not inherently make then eco-friendly.

    I also refuse to eat at McDonald’s, or any fast-food chain. This is one industry I will not be supporting.

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